Conducted social media campaigns for Canada Career Month during the month of November. Spearheaded a marketing plan filled with content such as fun career month reels, career tips, engaging polls, actionable steps, and an Instagram live. As result of the campaign, the Instagram page was able to gain 40+ followers in November 2021.
To launch the campaign, I had followed the uproar of reels on Instagram and filmed this fun reel to announce Canada Career Month. The reel became the highest performing piece of content from the Instagram account in the month of November with an achievement of 7,763 views. The reel also reached 7,522 accounts and 250+ content interactions.
Canada Career Month Reel via @sfu.career
On Tuesday, November 30, 2021, I helped host an Instagram live along with two SFU Career Peers to wrap up the Canada Career Month campaign. We discussed the experiences of Career peers through a short Q&A portion with a guest as well as shared our favourite SFU CVS resources to promote to students. After posting it onto the feed, the live session reached 248 accounts and 289 impressions.
IG Career Peer Live via @sfu.career