CityReach Care Society
Social Media Channels

In my current role with CityReach Care Society, I help oversee and manage our organization’s social media presence across Facebook, Instagram, YouTube, and LinkedIn. I contribute to developing and implementing growth strategies—researching trends, identifying optimal posting times, reaching new audiences, and engaging meaningfully with our followers and partner organizations. My work includes curating and creating content and reels, building out a weekly and monthly content calendar, and collaborating closely with internal teams to ensure our messaging aligns with our mission.

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As Events Director, I also lead all communications for our major events, including developing the full social media strategy for each campaign. I plan, script, and schedule all promotional content, and I take a hands-on role in directing and collaborating with our creative team to produce high-quality promotional videos. It’s a privilege to express and amplify the heart of our organization through thoughtful, mission-driven communications.